Content Marketing Specialist
Sofia, Bulgaria
Job Description:
We are seeking a creative and enthusiastic Content Marketing Specialist to join Evrotrust. The ideal candidate will have a passion for storytelling and a track record for creating compelling content in the technology/IT space. You will be responsible for developing and executing content strategies, creating high-quality resources across various platforms, and supporting our sales and marketing efforts with persuasive materials.
Key Responsibilities:
- Develop and produce engaging written, visual, and multimedia content for blog posts, website and landing page content, videos, infographics, email copies, and other marketing materials.
- Create sales presentations, keynote presentations, brochures, product demos, and other materials to support sales and marketing initiatives.
- Understand how our solutions and services work and develop messaging that clearly communicates their value and advantages.
- Write and optimize content to improve search engine rankings and increase organic traffic.
- Plan and execute a content strategy that alligns with Evrotrust’s marketing goals and brand messaging.
- Analyze content performance and make data-driven decisions to improve future content.
- Work closely with the marketing, sales, design, and product teams to ensure the content is aligned with business objectives and resonates with our target audience.
Qualifications:
- 3+ years of proven experience as a Content Marketer, Content Creator, Copywritter, Product Marketing or similar role.
- Exceptional writing, editing, and proofreading skills in the tech/IT B2B space.
- Proficiency in MS PowerPoint.
- Strong understanding of SEO best practices and keyword research.
- Knowledge of Google Analytics is a plus.
- Fluent in English.
- Ability to work independently and as part of a team in a fast-paced environment.
- Presenting a portfolio is a plus.